Meet the Parts Guy

Delo Performance Advantage

Our "Parts" advertising campaign has differentiated us from the competition with its unique approach bringing heavy-duty engine parts to life. It has also opened the opportunity for us to connect with customers on an emotional and functional level around the world.

The leading “Parts” character used in our campaign comes to life at industry tradeshows, customer events and other special appearances. As a goodwill ambassador for Delo family of products, he creates excitement wherever he appears!

To meet our Delo Parts Character, visit us at these upcoming events:

If you’ve taken a photo with the Delo Parts Character, you can download it here.